IQ UP Deep is building the infrastructure for personalized cognitive development - a category that sits outside traditional education spending and outside most EdTech products today.
This page covers the business, the market, and how to get involved.
Problem, Solution, and Market - in Three Paragraphs.
Traditional education teaches subjects. The abilities children will rely on most - critical thinking, memory, logic, communication - are rarely developed as one connected system, in school or in most paid courses.
IQ UP Deep begins with a diagnostic assessment, builds a living cognitive profile (the IQ Map), and uses AI to design a personalized learning path that adapts continuously - delivered through a format children genuinely want to engage with.
Cognitive development sits outside traditional education spending and outside most EdTech products - one of the largest underserved categories in children's learning today.
IQ UP Deep is designed to grow beyond a single learning product - into a global ecosystem connecting families, educators, specialists, schools, and partners across countries and languages. As the platform scales, each new market expands both its reach and its long-term potential.
We don't need to reach every child. A small share of a very large, underserved market is enough to build something significant.
20 target countries, home to an estimated 100–120 million children aged 8–15 - the full global population within our core demographic.
Families within these countries with digital access and willingness to invest in personalized development - a meaningful subset of the total population, growing alongside EdTech adoption.
Even at 0.1%–1% market penetration, potential annual revenue ranges from $40M to $700M+ - a category-defining business at any point along that range.
IQ UP Deep has already moved beyond the idea stage. The core concept, methodology, brand, UX/UI, and product prototype are in place - giving us a strong foundation for the next phase of development and growth.
3 / 6 / 12-month subscriptions, tied to each child's personalized learning journey. Pricing scales with tenure - the longer a family stays, the more accessible it becomes, driving retention by design.
An optional recurring subscription - an age-appropriate encyclopedia of knowledge, sold separately from the core program. A natural secondary revenue line with minimal added acquisition cost.
Schools, employers, and partner organizations - a long-term channel for scaling beyond individual families, opening the door to larger, recurring institutional contracts.
IQ UP Deep is raising capital in structured stages - each tied to a clear milestone, from incorporation through MVP, content development, alpha testing, and toward a full platform launch. Minimum entry for early partners starts at $5,000, with the threshold increasing as the company progresses through each stage.
Full stage-by-stage breakdown available in our Investor Overview.
Concept, methodology, brand, and UX/UI are complete. We're moving into MVP development and content production.
IQ UP Deep is being incorporated as a Delaware C-Corp, with governance and cap table management through Clerky and Pulley.
Direct-to-family subscriptions (3/6/12-month programs), an optional knowledge library subscription, and future B2B distribution through schools and partners.
Entry starts at $5,000 for early partners, with the threshold increasing as the company progresses through each funding stage.
Through direct investment, or our partner program for those who introduce investors or partners to IQ UP Deep.
Early investors may participate through a structure that combines equity ownership with a loan agreement. Under the agreement, the company is obligated to repay the invested principal within 18 months, while the investor retains the agreed equity stake and continues to participate in the potential upside of IQ UP Deep.
Most EdTech products focus on specific subjects, tutoring, or standardized curricula. IQ UP Deep focuses on cognitive development - combining assessment, personalization, and adaptive learning into one system designed around how each child thinks and develops.
Capital raised at this stage will primarily fund MVP development, learning and assessment content, AI integration, testing, legal infrastructure, and preparation for the first market launch.
Our initial strategy covers 20 developed markets with an estimated 100–120 million children aged 8–15. Even modest penetration within this audience can create a substantial recurring-revenue business.
AI supports personalization rather than replacing education itself. It helps analyze assessment and learning patterns, identify strengths and development areas, and continuously adapt each child's learning path as they progress.
Yes. The product is being designed from the beginning for international expansion, with a scalable digital infrastructure, localized content, multiple languages, and future distribution through schools, specialists, and institutional partners.
The next milestones are MVP development, content production, alpha and beta testing, initial market validation, and preparation for the Seed round - followed by full product development and international expansion.
Investment tied to the company's direct revenue from family subscriptions and future B2B distribution.
Investment aimed at the potential growth in company valuation across future funding rounds.
A path for those who introduce investors or partners to IQ UP Deep - compensated through a combination of cash and equity, without requiring direct investment themselves. Investment reflects the company's growth potential, not a guarantee of returns.
IQ UP Deep is being incorporated as a Delaware C-Corp - the standard structure for venture-backed startups, built to support future funding rounds and international scaling.
Corporate governance is managed through Clerky, with cap table and annual valuation managed through Pulley - giving investors a clean, transparent structure from day one.